Get your sales journey started with Urban Spark

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Fire Up: The Sales Confidence Programme for Entrepreneurs Who Want to Grow

A 4-week programme to help entrepreneurs and solopreneurs sell with clarity, confidence, and consistency.

Why Most Business Owners Struggle to Sell — and How We Fix That

– This isn’t about scripts or pressure, it’s about building confidence, clarity, and consistency –

Unlock The Full Training To Help You Reach [Specific Goal]!

Fire Up Programme Breakdown

Your 4-Week Sales Confidence Sprint – Simple, Structured, Powerful.​

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wEEK 1 : sALES fOUNDATION 

Get clear on your offer, your audience, and your message.

We’ll build your sales approach from the ground up and identify quick wins and key opportunities
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Week 2-3: Confidence & Conversion

Learn how to handle objections, pitch with clarity, and communicate value like a pro.

This is where your confidence starts to click — and you stop overthinking every sales conversation

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Week 4: Implementation & Action

You’ll put your new skills into practice with support from Dan and the Fire Up group.

Time to test the system, refine it, and start seeing real results​

This Challenge Is Built for Solopreneurs and Entrepreneurs Who Want to…

  • Build a simple sales system without the stress
  • Close more deals — without sounding pushy.
  • Attract better-fit leads, consistently
  • Feel confident, clear and in control of your sales

From Winging It : to Winning It

See the difference a clear, confident sales strategy can make — in just 4 weeks

BEFORE THE COURSE

  • Struggling to explain what you do clearly
  • Winging every sales call or lead conversation
  • Avoiding follow-ups because you feel pushy
  • No structure — just reacting to what comes in
  • Inconsistent sales, unpredictable income
  • Low confidence in pricing or value
  • Sales feels stressful and uncomfortable

AFTER THE COURSE

  • Confidently communicating your offer and value
  • Clear, simple sales process that works every time
  • Following up without feeling salesy
  • Structured plan to attract and convert leads
  • More consistent revenue and better-fit clients
  • Higher sales confidence and clarity
  • Selling feels natural — not forced

Sales Expertise That Drives Real Results

20+ Years Experience

​From global brands like adidas and Stella Artois to scaling start ups, I've mastered sales across B2B, B2C, ecommerce and face-to-face environments.

Proven Track Record

Piloted business growth from startup to £2M+ in online sales, with year-on-year increases between 50% and 215% through strategic sales systems.

Founder-Focused Approach

I understand the unique challenges of founders—having run my own business for 13 years and pitched thousands of sales across all contexts.

Who I Work With

You’ve built something great, now it’s time to fix the inconsistent sales and install a system that brings in predictable revenue.

Technical Expert & Craftspeople

You’re great at your craft, but selling it feels awkward, pushy, or unnatural. We’ll fix that with a system that fits you

Founders Seeking Direction

You’ve got vision, now you need the sales roadmap to get there with clarity and confidence.

Time-Stretched Business Owners

You’re spinning too many plates, and sales keeps slipping through the cracks. We’ll give you clarity and a repeatable system that saves time and wins clients.

Proven Sales Growth — From Kitchen Table to £2M+​

£2M+

Online Sales
Scaled Pro-Am Kits from a startup to £2M+ in online sales with strategy-led systems

215%

Peak YOY Growth
Achieved through targeted sales strategy, audience alignment, and consistent action

200%

Conversion Increase
Through targeted digital marketing campaigns

How We Help You Sell With Confidence

We don’t believe in quick fixes or sales gimmicks.

Our approach is simple: we build a solid, repeatable sales system that fits your business, your values, and your audience.

We start by understanding where you are right now, then get crystal clear on where you want to be and together, we build the bridge to get you there.

Everything we teach at Urban Spark is grounded in real-world experience. It’s structured, proven, and focused on results  not fluff.

If you’re ready to stop winging it and start selling with clarity and confidence, this is for you..

My Professional Journey

ADIDAS​

Sales Account Manager

Managed 94 independent sports retailers across the North of England and Scotland — learning how to sell, build relationships, and hit targets.

AB InBev

key Account Manager

Sold iconic brands like Stella Artois and Budweiser. Worked with some of the biggest names in retail — fast-paced, high-pressure, real results.

Pro-Am Kits

Founder & MD

Started from scratch. Scaled to over £2M in online sales.
Sold across ecommerce, retail and B2B. Grew year-on-year up to 215%.
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​I’ve lived the highs, the setbacks — and the reality of being the one who has to make sales happen.

Urban Spark

Founder & Digital Sales Director

​Launched in 2024 to help entrepreneurs stop winging it and start selling with structure, confidence, and clarity

Ready to Transform Your Sales Approach?

Book a Discovery Call

We’ll talk through your goals and sales challenges. No pressure, just an honest conversation about what’s possible.

Want a Sales Workshop for Your Team?

Get in touch to chat about in-person or online sessions built to energise, educate, and deliver practical wins from day one.

Get in Touch

  • Email: dan@urbanspark.co.uk
  • Phone: 07796142679
  • Location: Malton, North Yorkshire

Why It Works: Sales That Drive Real Results

20+ Years Experience

From Adidas to Stella, from cold calls to high-ticket consulting, I’ve sold in nearly every format, so I know what works.

Proven Track Record

Scaled my own business from startup to £2M+ using structured systems, not hacks or hype.

Founder-Focused Approach

I’ve run a business. I know the pressure, the chaos, the risk and how a clear sales strategy can free you from the guesswork.