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Get your sales journey started with Urban Spark
Transform Sales Struggles into Consistent Growth
We help ambitious entrepreneurs and business owners build sales systems that deliver predictable results. No more feast or famine—just sustainable growth that gives you true freedom in your business.
How I Help You Grow
Workshops & Sales Training
Action-packed, practical sessions that energise your team with skills, tools and mindset to sell with confidence. No fluff, just proven techniques that work.
Mentoring & Coaching
Personalised support to help you sell smarter, lead stronger, and grow faster. Whether it's confidence, clarity, or accountability you need—I'm in your corner.
Fractional Sales Director
Senior sales leadership without the full-time cost. I'll build your sales strategy, fix your pipeline, lead your team, and drive consistent growth as part of your team.
Who I Work With
You have a solid business but are held back by inconsistent sales and need a reliable system to generate predictable revenue.
Technical Expert & Craftspeople
You're brilliant at what you do but struggle to sell your services without feeling pushy or uncomfortable.
Founders Seeking Direction
You know where you want to go but need help creating the sales roadmap to get there with confidence.
Time-Stretched Business Owners
You're doing too much and need clarity or a sales partner to take this critical business function off your plate.
Proven Success: From Startup to £2M+
£2M+
Online Sales
Grew Pro-Am Kits from startup to £2m+ in online sales
215%
Peak YOY Growth
Achieved through strategic sales and marketing alignment
200%
Conversion Increase
Through targeted digital marketing campaigns
Our Approach to Sales Transformation
I don’t believe in quick fixes or sales gimmicks.
My approach is simple: we build a solid, repeatable sales system that fits your business, your values, and your audience.
We start by understanding where you are right now, then get crystal clear on where you want to be — and together, we build the bridge to get you there.
At Urban Spark, our programmes are grounded in real-world experience, backed by structure, and focused on results — not fluff.
If you're ready to stop winging it and start selling with clarity and confidence, this is for you.
My Professional Journey so Far
ADIDAS
Sales Account Manager managing 94 independent sports retailers across Northern England, Scotland.
AB InBev
Sales Key Account Manager, for the worlds biggest brewery selling brands like Stella Artois .
Pro-Am Kits
Managing Director for 13+ years, growing from startup to £2M+ in online sales & omni-channel approaches (2010-2024).
Urban Spark
Founder & Sales Director helping entrepreneurs transform sales struggles into consistent growth and freedom (2024-Present)
Ready to Transform Your Sales Approach?
Book a Discovery Call
Let's discuss your current sales challenges and explore how I can help your business grow with confidence. No pressure, just honest conversation about what's possible.
Workshop Enquiries
Looking to energise your team with practical sales training? Contact me to discuss customised workshops that deliver immediate results for your specific business needs.
Get in Touch
- Email: dan@urbanspark.co.uk
- Phone: 07796142679
- Location: Malton, North Yorkshire
Ignite Your Sales, Empower Your Growth
"At Urban Spark, we don’t promise to deliver results for you—what we promise is to make you and your business better, so you and your team can achieve the results you desire. With over 20 years of sales experience across B2B, B2C, ecommerce, and face-to-face, we combine Yorkshire grit with passion and fun to create straightforward, actionable strategies. Whether you’re just starting out or looking to scale, we’re here to empower you with the tools and confidence to ignite your sales and drive your growth.
As Jim Rohn once said, 'Work harder on yourself than you do on your job, and the rewards will be inevitable.' At Urban Spark, we help you work on yourself, so your business can thrive."
- Credibility: Why people should trust you
- Authority: Why people should listen to you
- Benefit: Why people should get this now
Our Services That Help Your Business Grow
Growth Service #1
Sales Training Workshops
Need a more personal touch? Our 1-on-1 Sales Coaching provides individualized support to help you overcome obstacles, sharpen your sales skills, and boost your confidence.
Inside, we'll show you:
- Sales Fundamentals: Learn the essential techniques of effective selling.
- Advanced Strategies: Discover how to build long-term relationships and increase customer loyalty.
- Team Building: Develop a cohesive sales team that works efficiently and delivers results.
- 7 Step Sales Processes:,
Growth Service #2
Online Sales Courses - COMING SOON
Can’t make it in person? Our Online Sales Courses offer self-paced learning, allowing you to develop critical sales skills on your schedule.
Inside, we'll show you:
- Sales Fundamentals: Learn the essential techniques of effective selling.
- Advanced Sales Techniques: Deep dive into strategies for high-ticket sales, negotiation, and customer retention.
- Sales Foundations: Learn the core principles of selling, from prospecting to closing.
- 7 Step Sales Processes:,
- Time Management for Salespeople: Master the art of juggling your sales tasks efficiently.
Growth Product #3
Personalised Sales Growth Program
Sometimes, the best approach is a mix of personal interaction and self-paced learning. That’s where our Personalised Sales Growth Program come in. We combine live coaching, mastermind sessions, and self-paced courses to create a unique, tailored experience that suits your needs and your business..
Inside, we'll show you:
- Flexibility: Access content and support at your own pace, with regular touchpoints for guidance.
- Tailored Support: Enjoy the best of both worlds—structured learning with the benefit of direct coaching.
- Accountability and Growth: Stay on track with check-ins and goal-setting, while still benefiting from flexibility.
Growth Service #4
1-on-1 Sales Coaching
Need a more personalized touch? Our 1-on-1 Sales Coaching provides individualized support to help you overcome obstacles, sharpen your sales skills, and boost your confidence.
Inside, we'll show you:
- Tailored Sales Strategy: Customized advice and strategies for your unique business.
- Overcoming Objections: Master techniques for handling objections and closing deals.•
- Accountability: Regular check-ins to track your progress and adjust your approach as needed.
- Personal Development: We focus on building not just your sales skills, but your mindset, helping you cultivate resilience and confidence
Growth Service #5
Sales Director
Not every business needs or can justify a full-time sales director, but that doesn’t mean you should go without professional sales leadership. Our fractional Sales Director service offers you expert, part-time sales leadership, tailored to your business’s unique needs.
In this course, you will learn:
- Sales Strategy Development, We’ll craft a customized sales strategy that works for your market.
- Team Management and Coaching, Lead, train, and mentor your sales team to higher performance
- Process Optimization, Implementing streamlined, effective sales processes that drive consistent results.
- Sales Reporting, Regular performance reviews and actionable insights to ensure ongoing success.
Growth Service #6
Sales Mastermind Groups - COMING SOON
Get the support and guidance you need by joining one of our Sales Mastermind Groups, a powerful environment where you can learn from like-minded entrepreneurs and sales professionals.
Inside this training, you will discover:
- Collaborative Learning: Connect with other business owners facing similar challenges
- Expert Advice: Tap into our 20+ years of sales expertise to help you refine your strategy.
- Growth-Oriented Sessions: Discuss key sales topics such as building teams, handling objections, and closing deals.
- Accountability: Set clear goals and receive ongoing support to stay on track.
AMAZING PRODUCT #7
Digital Review & Strategy - Coming Soon
In today’s world, your digital presence can make or break your business. Our Digital Review & Strategy service evaluates your entire customer-facing digital output, helping you understand how your business is perceived online and where improvements can be made.
Inside, we'll show you:
- Website Audit: We’ll assess your site’s performance, user experience, and how well it conveys your brand’s message.
- Social Media Review: Evaluate your social channels, including content effectiveness, audience engagement, and areas for growth.
- Digital Sales Process: Analyse how well your digital presence supports your sales funnel, from lead generation to conversion.
- Actionable Insights: Receive a comprehensive report with clear, actionable steps to improve your digital footprint and increase customer engagement.
TESTIMONIALS
Proven Outcomes
"Testimonial 1 goes here - get a testimonial from someone you've worked with or helped who can share their thoughts about you, your products/services, the measurable wins/results they've gotten, or the customer experience you provide."
RICHARD KENNY, UT
"Testimonial 2 goes here - get a testimonial from someone you've worked with or helped who can share their thoughts about you, your products/services, the measurable wins/results they've gotten, or the customer experience you provide."
BEN JENNINGS, ID
"Testimonial 3 goes here - get a testimonial from someone you've worked with or helped who can share their thoughts about you, your products/services, the measurable wins/results they've gotten, or the customer experience you provide."
BOB SUMMERS, CA
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