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Double your income. By installing the skills and systems that double your sales and grow your business without it all depending on you.
No more feast or famine. No more watching the inbox, hoping the next invoice lands. A proven, repeatable sales system that fits your business, so growth stops depending on you having a good week.
Two decades selling for and alongside:
Does any of this sound like your week?
None of that means you are bad at sales. Selling is a skill and a system, and like any skill it can be learnt, trained and developed, in anyone. Nobody ever gave you the system. That is the bit we fix.
The Trust Sales System
This is the path from carrying every deal yourself to a business that sells without you. Four identity shifts, one proven system, installed step by step through The Sales Excellence Academy. You do not just learn it. You become it.
We rebuild you, your sale and your system. Every programme installs all three.
Sell with a clear head
Lose the fear and the awkwardness, and build the resilience to keep going when it gets hard. The foundation everything else is built on.
The Resilient Sales Mindset ModelA repeatable way to sell
A clear, structured process from first contact to close, so good results stop being luck and start being a system you can run every time.
The Selling Mastery PlaybookLet the system do the lifting
The AI assistant, CRM and templates that carry the load, so the process keeps running without it all depending on you.
AI assistant, CRM and templatesWhat that process gets you
"I attended Dan's one-day AI Powered Sales training as a complete newcomer and left feeling motivated and equipped to integrate the tools into our business. I would recommend it to anyone."
"The presentation was absolutely spot on. I learned so much in such a short time on a subject that was all new to me. I was so impressed I purchased Dan's workshop. Highly recommended."
"The programme has given me more confidence in communicating my value and pricing."
Want to double your sales?
Thirty minutes with Dan, free. You will leave with a clearer sales plan than you arrived with, whether we work together or not.
Where are you now?
One system, three starting points. Find the door that sounds most like your week, and step up from there.
Founders and owners who carry the sales
- You have a great product but wing every sales conversation, with no repeatable process.
- Revenue is feast or famine, and it all depends on you having a good week.
- You want to sell with confidence, without ever feeling pushy.
Salespeople and BDMs
- You want the skills and system to hit your number every month, not just the good ones.
- You want a higher close rate, bigger commission, and to become indispensable.
- Or you are an owner who wants to train your people to sell to one standard.
Owners and leaders with a sales team
- Nothing sells unless you are in the room, and you cannot take a week off.
- You are hiring, or have a team with no shared method and unreliable pipeline.
- You want to lead the team, and eventually step back with the business still growing.
Whichever door is yours, the fix is the same. One proven system, installed step by step, until growth stops depending on you.
Find the right step for where you are now
Every client enters somewhere and progresses through what fits. Start free, build the system, then lead and scale. The Community holds you at every stage.
Start here, free (launching soon)
A peer group of business owners building sales systems, plus frameworks, resources and first access to launches.
A 60-minute live session every Thursday, 7pm UK. Problem framing, the 7 Foundations, and how the Trust Sales System works.
A live event showing how AI multiplies a working sales system, and why the system has to come first.
Build the skills and the system
You are using AI for random, disconnected tasks, hoping it fixes a pipeline that has no system.
A one-day workshop. Build a custom AI sales assistant, write your 30-second pitch in your own words, and research three real prospects in the room.
AI working as a multiplier, and your first taste of the system that makes it pay.
A great product, but you wing every call, dread prospecting, and have no repeatable process.
Four full days in person, learning the Selling Mastery Playbook, plus optional group Zooms between sessions.
A proven process from first contact to close, and the confidence to lead a sale. Doer to Seller.
You can sell, but every month starts from zero and revenue rides on you having a good week.
We sharpen you into a consistent seller and install the Scalable Sales Growth Blueprint: a repeatable system with inbound and outbound running in parallel and your CRM live.
Predictable revenue from a system you can rely on, not luck. Seller to Consistent.
Lead the team, then step away
Nothing sells unless you are in the room, and you cannot take a week off.
The Sales Leadership System. Hire your first salespeople the right way, and set the meeting rhythm and coaching framework.
A team that produces without you in every deal. Bottleneck to Leader.
The business runs, but it still runs through you. No clear exit, no optionality.
CEO leadership and a build-to-sell capstone. Extract yourself, document the business, and make it exit-ready.
A sellable business and your freedom, on your terms. Leader to Free.
You know AI should be saving you hours, but you have no time or expertise to install it.
A done-for-you build. AI audit, tools set up, a custom prompt library, CRM integration and team training.
AI installed across your sales process, saving hours every week, documented so it sticks.
Need more from your sales team?
No shared method across the team, training that fades within 90 days, and your top reps carrying everyone. For mid-market businesses, typically £1m to £25m turnover.
Understand
We get under the skin of your team, your needs and your goals.
Present
We design and present the right solution for your team, not an off-the-shelf course.
Implement
We train your team and embed the system, so it still works in 12 months.
Consistent language and process, pipeline data the board can trust, and managers coaching, not closing.
Outcomes, in their words
Real clients from real programmes, on camera. No actors, no scripts.
Not sure which door is yours?
That is exactly what the call is for. Tell me where you are, and I will tell you the right next step, even if it is not with me.
This is not sales theory. This is walk the walk.
Trained by some of the best sales academies in FMCG, sharpened over two decades of real deals, and proven with 13 years of my own money on the line. That is what you are buying.
"Work harder on yourself than you do on your job, and the rewards will be inevitable."
I do not promise to deliver results for you. I promise to make you and your business better, so you and your team can achieve the results you want. Yorkshire grit, plain speaking, and strategy you can act on, not admire.
Get clear
An honest look at your current sales reality. What works, what leaks, and why.
Step up
Install the skills and the system, in the right order, so selling becomes repeatable.
Scale freedom
Build a sales function that grows the business without it all depending on you.
Before you book, you might be wondering
What actually happens on the call?
Thirty minutes, on Zoom or phone. We take an honest look at your current sales: what is working, what is leaking, and why. Then I will tell you the right next step, even if that step is not with me. No pressure, no hard sell. That would be a strange look for someone teaching trust-based selling.
I hate selling. Is this still for me?
You are exactly who this is for. Most of my clients are brilliant at what they do and uncomfortable selling it. The Trust Sales System is built on earning trust, not pressure, so you can sell with confidence without ever feeling pushy.
How is this different from a sales course?
A course gives you information. I install a system: the mindset to sell with a clear head, a repeatable process from first contact to close, and the AI and CRM tools that keep it running. Training fades within 90 days. Systems stick.
Where do you deliver, and is it in person or online?
I am based in York and deliver across Yorkshire and the UK. Programmes mix in-person days with live group sessions online, and corporate work is scoped to your team and location.
What does it cost?
There are free ways in: the Community, the weekly webinar and the quarterly AI event are all launching soon. Paid programmes start from £595 for the one-day AI Sales Accelerator, and team transformation is priced on application. The call costs nothing.
Do I need a sales team for this to work?
No. Most clients are owner-led businesses where the founder does the selling. The system meets you where you are: first it makes you a confident, consistent seller, and only then do we talk about building a team around it.
Let's get you paid what you're worth
Pick a time that suits you below. No pressure, just an honest conversation about your current sales challenges and the right next step.
Not ready to book? Take the free tips.
Practical, no-fluff sales ideas straight to your inbox. The stuff that actually moves the needle, week in, week out.