URBAN SPARK.
We develop sales leaders, build repeatable sales systems and train teams to run them, for business owners who want growth that no longer depends on them.
Does any of this sound like your week?
Sales only happen when you make them happen.
Revenue is up one month, down the next, and you cannot say why.
Proposals go out, then go quiet.
Your team can talk about the product but cannot close.
You are winging the big conversations and you know it.
Growth means more hours from you, and there are none left.
None of that means you are bad at sales. It means nobody ever gave you the system. That is the bit we fix.
For owners six figures in and stuck at a plateau, we build strategy, systems and people as one engine, from diagnosis through to growth and beyond.
- adidas
- AB InBev
- Stella Artois
- Pro-Am Kits
- 75+ Yorkshire businesses
- Sales Strategy
- Repeatable Sales Systems
- Sales Leadership
- AI for Sales
- Digital Sales Transformation
- Team Training & Coaching
- Presentation Craft
See what we actually do.
The whole approach in Dan's own words: who it is for, how it works and what changes when selling stops depending on you.
Diagnose. Train. Embed.
Find where revenue leaks
Your business read against the Four Pillars of Sales. Nothing is prescribed before it is diagnosed. The free Scorecard does it in two minutes.
Build the skills and the system
Owners become sales leaders. Teams drill the sales conversation until good results stop being luck and start being a system.
Make it stick without us
The scoreboard on the wall, the weekly rhythm, the accountability inside the business, still working in 12 months.
Four Pillars of Sales
Culture, rhythm, lead quality, conversion. The diagnosis every engagement starts with.
Six C's of the Sell & Scale System
Capture, Create, Connect, Confirm, Commit, Compound. The engine we build in your business.
Eight beats of the conversation
From hello to yes, a structure you can rehearse, repeat and hand to your team.
Three doors in.
Build a business that sells without you.
Start with the free Sell & Scale Scorecard: two minutes, and you will know exactly where the gaps are.
Win more work, with confidence.
Sharpen the craft: the conversations, the presentations and the follow-up that turn maybes into yeses.
Train the team, install the system.
Workshops and programmes that embed a repeatable sales system your team runs without you chasing it.
Start small.
Climb when it works.
Every client enters with a diagnosis, never a pitch. You start where the Scorecard says you should, and you only climb when the last step has paid for itself.
Sell & Scale Scorecard
Two minutes, twelve statements, an honest reading of which pillar is costing you money. Start here, everyone does.
AI-Powered Sales Workshop
Four hours, 20 seats. Your sales system built on your business in one morning. New tour dates soon.
The Perfect Sales Presentation Masterclass
Three days in York, your best conversation made repeatable, rehearsed in the room, with a 90-day plan to use it.
Sales Excellence Academy
The weekly rhythm: LAPS numbers on the wall, the Rule of 100 as the standing law, and someone holding you to them.
Business Growth Mastermind
Stop being the salesperson in your business and start growing the business itself, alongside owners doing the same.
Running a bigger team? The corporate lane starts with a full Sales Audit, then implementation built on what it finds.
Book a call ↗
businesses trained across workshops and programmes
of Growth Hub workshop attendees report improved confidence
average satisfaction across six programmes
"I attended Dan's one-day AI Powered Sales training as a complete newcomer and left feeling motivated and equipped to integrate the tools into our business."
"The presentation was absolutely spot on. I was so impressed I purchased Dan's workshop. Highly recommended."
"The programme has given me more confidence in communicating my value and pricing."
Thirty minutes with Dan. Free, and honest.
Not ready to talk? Score your selling first
A proud Yorkshireman, 25 years selling, 13 running his own business.
I have sold for some of the world's most renowned brands, adidas, AB InBev, Stella Artois, across face to face, e-commerce, B2B and B2C, and grown my own business from a standing start to ten employees and past £2 million in online sales.
I do not promise to deliver results for you. I promise to make you and your business better, so you and your team can achieve the results you want. Yorkshire grit, plain speaking, and strategy you can act on, not admire.
Questions, answered.
Is this coaching, training or consultancy?+
Who is it for?+
Where do I start?+
How is this different from a sales course?+
Do you only work in York?+
What does it cost?+
When did you last pay yourself what you're worth?
Score your selling in two minutes, free, and find out exactly which pillar is costing you money.
Take the Scorecard ↗Prefer to talk it through? Book thirty minutes with Dan, freeOr reach Dan directly: Dan@urbanspark.co.uk · 07796 142679